Despite the significance of the Convention on International Trade in Endangered Species (CITES), many in the US may be unaware of its role in conserving endangered species. This study evaluated US public knowledge on CITES and shark conservation through a survey. Out of 521 participants, only 4% were familiar with CITES, highlighting a substantial knowledge gap. The study also explored effective social media strategies to boost awareness, using sharks as the primary species of focus. Educating the US public about CITES can bolster support for its conservation efforts and policies. This study was completed in partial fulfillment of a CITES Master’s Degree at the University of Andalucia.