Give Em the Fin is an interactive campaign that was used to launch a widespread global conversation. This campaign provided a launchpad to discuss and underscore our goal to discourage the consumption of shark fin soup and to educate about the critical role sharks play in healthy ocean ecosystems. The campaign included education, advocacy, and activism on a global level including children and adults, students and scientists, individuals, and groups. This campaign involved information, used to increase knowledge and insight, that resulted in action. That action was leveraged into a global community activity and artwork.