2017, #Get Trashy Launched – Get Trashy is a personal challenge that is intended to be a catalyst for individuals and groups to initiate clean up activities in their communities and post the results on Facebook and other social media forums. Sea Save Foundation will post videos asking people to do a personal trash pick up this week and to post a video or image of their outcome. The location, time, and scope is up to the activist, creating a more flexible approach to the traditional beach clean up. Posting resultant images or videos is a way to show outcomes and inspire others to do the same. In addition to the flexibility of choice about time and location, Get Trashy promotes making advocacy clean up of trash something that can be done weekly or as frequently as the individual desires. The individual flexibility and digital video posting opportunities makes Get Trashy this generation’s answer to the traditional beach cleanup.