Sea Save Foundation is an official partner of Discovery Channel’s Shark Week this year. Discovery leaders are changing “Shark Week.” They have completely dropped mockumentaries from their lineup. The science in their programming for this year must undergo an extensive verification process.
Rich Ross, Discovery’s new president, is shaking things up. Speaking about past programs, he states, “They’ve done very well, many of them, but it’s not something that’s right for us … if something [has been previously ordered], it’s probably still coming. But I’m telling you where I am and how I feel moving forward.”
Sea Save Foundation members were elated with this new direction, and were honored that Discovery asked the organization to be an official partner. Sea Save Foundation leverages the power of conversation, media, education, advocacy and entertainment to rally support for ocean conservation and shark protection. This is a perfect way to synergize with the momentum built annually by Discovery’s most successful week of the year.
The new partnership enables Shark Week aficionados to take their passion one step farther: they can take action to help protect sharks. Participation in Sea Save Foundation campaigns will help ensure that sharks are around for next year’s season.
The Sea Save Foundation team is excited and optimistic, but keep in mind that Discovery is a for-profit company. If you like the direction and the steps they are taking, tell them! Support the trend, or we could see this new effort fizzle. To applaud this new direction, be sure to post on their Facebook page.
Sea Save Foundation’s director, Georgienne Bradley, is an official spokesperson and “Finbassador” for Shark Week this year. The Discovery team has been very open to including conservation messages and calls to action in their plan. Together they are discussing finning, overfishing, and public policy and are hoping to harness the huge audience that watches Shark Week to become active in local and international shark protection efforts.